PRODUCT VIDEO & B-ROLL
Product video and B roll production
Most brands already have footage. Product shots from a launch, clips from a photoshoot, whatever the last agency delivered — sitting in a folder doing nothing. We turn it into ads. You send what you have, we source what is missing, and you get cuts sized for every place your ads run.
Included in creative retainers from €3,200/mo.
Your material
Plus What We Source
You send what you have. What is missing we find. Nothing waits on a shoot being booked.
9:16 · 1:1 · 16:9
Every Format
Each format cut on its own, so the product is never half out of frame.
From €3,200/mo
Inside the Retainer
Video and B-roll are part of the creative retainer, not a separate production budget.
Captioned
For Sound-Off Viewing
Every cut ships captioned, because most of paid social is watched muted.
(01) OVERVIEW
Footage is not the hard part
Brands do not usually lack material. They lack ads. There is a folder of product shots from the last launch, a few clips someone filmed on a phone, and a photoshoot that cost real money and produced eleven usable frames — and none of it has been cut into anything that runs.
That is the work. Deciding which three seconds of a clip carry the message, what the hook cuts to, where the product needs to be on screen when the claim appears. A month of ads comes out of far less material than most people assume, once someone knows what to look for.
We do not film. UGC is filmed by the creators we brief; product footage comes from you, or we source it. What we do is decide what an ad needs, get the material together, and cut it into something that works in a feed.
(02) FEATURES
What you get
Ads cut from your own footage
Send the folder. We go through it, tell you what is usable, and cut ads from it — usually more than you expected was in there.
Sourced footage where yours runs out
Where your material does not cover a shot the ad needs, we find it.
UGC from briefed creators
Creators film against an angle we have already reasoned through, then we cut the result into ad variants.
Every format cut separately
9:16, 1:1 and 16:9 each cut on their own rather than one master cropped three ways.
Hook variants
The same body with several openings, so a losing hook does not take a working ad down with it.
Captions as standard
Captioned for sound-off viewing, because most of paid social is watched muted.
(03) PROCESS
How video and B-roll production runs
01
You send what you have
Product shots, old clips, photoshoot files, anything. We go through it and tell you what is usable and what is missing before quoting.
02
We fill the gaps
Missing shots get sourced, or briefed to a creator if it needs a person. You approve what is coming before anything is cut.
03
Cut and variants
Ads cut per format, with hook variants, so a weak opening does not take a working concept down with it.
04
Back into the loop
What works gets recut for next month's angles instead of starting from an empty folder again.
(04) PRICING
Video and B-roll pricing
| ENGAGEMENT | INVESTMENT | TIMELINE | BEST FOR |
|---|---|---|---|
| Inside a creative retainer | From €3,200/mo | Monthly | Brands already testing creative every month |
| One-off batch | Quoted per project | Per batch | A launch, or a first set of ads from an existing folder |
Inside a retainer the material builds up and gets recut against each month's angles, which is why most brands buy it that way rather than per batch.
(05) COMPARISON
Cutting ads from footage vs a production company vs stock
| FACTOR | CONVERSION DESIGN | A PRODUCTION COMPANY | STOCK FOOTAGE |
|---|---|---|---|
| What it needs from you | The folder you already have | A shoot to be booked and paid for | Nothing, and it shows |
| Output | A month of ads | One hero film | Whatever everyone else is using |
| Formats | Each one cut separately | Usually 16:9, cropped later | Rarely all three |
| Turnaround | Days | Weeks | Instant |
| Cost shape | Inside a monthly retainer | Per project, large | Cheap, and identical to your competitors |
(06) START
Send us the folder.
Whatever footage you already have. We will tell you what is usable and what a month of ads out of it would look like.
(07) ANSWERS
Answers.
Frequently asked questions about product video and B-roll for paid social
Do you film the video yourselves?
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No. Conversion Design does not film footage. UGC is filmed by the creators we brief and direct, product footage comes from you, and where your material does not cover what an ad needs, we source it. What we do is decide what the ad requires, get the material together, and cut it into ads that work in a feed.
What is B-roll and why do ads need it?
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B-roll is the supporting footage in an ad — the product on its own, the product in use, the close detail — as opposed to the main talking shot. Ads need it because it is what a hook cuts to and what fills the middle of a creator video. It is also what lets one folder of material produce a month of variants instead of a single edit.
What if we do not have any footage?
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Then we source it, or brief a creator to film what is needed. Most briefs end up as a mix of the two: your product material where it exists, sourced or creator-filmed material for the shots it does not cover.
Can you work with footage from our photoshoot?
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Yes, and this is the most common case. A photoshoot usually produces far more usable ad material than the brand realises, because it was shot for a catalogue rather than for a feed. Send the files and we will tell you what is in there.
How much does it cost?
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Video and B-roll are included in creative retainers from €3,200 a month, which is how most brands buy it — the material builds up and gets recut against each month's angles. One-off batches are quoted per project, against how much usable footage you already have.
(08) RELATED SERVICES