WEBFLOW DESIGN & DEVELOPMENT
Webflow Design & Development: Custom Animated Brand Websites for DTC Ecommerce
Your Shopify Plus store handles transactions. Your Webflow brand site tells the story. Conversion Design builds premium custom Webflow websites for DTC and ecommerce brands: animated brand presentation sites, marketing websites and product showcase experiences that compete with the most polished brands online.
From €15,000 for custom brand sites, or €65/hour for ongoing Webflow design and development.
€15K+
Custom Brand Site Projects
Custom brand presentation sites start at €15,000 for 5–7 pages with custom animations. Most DTC brands invest €25,000–€60,000 in their initial site.
€65/hr
Webflow Hourly Rate
Hourly Webflow design and development for ongoing work, content updates and new pages. Most brands use 5–10 hours a month after launch.
< 2s
Animated Page Load Time
Fast-loading architecture targeting under 2 seconds even with heavy animation, 3D and video. Every page is QA’d across browsers and devices.
200+
DTC & Ecommerce Brands
The same senior team that builds conversion-designed Shopify Plus stores. Rated 4.9 on Clutch by 200+ DTC and ecommerce brands.
(01) OVERVIEW
Why premium DTC brands build their marketing sites on Webflow
Shopify is the best ecommerce platform in the world. It is not the best platform for brand storytelling. The most polished DTC brands online, the ones with cinematic scroll experiences, custom 3D product showcases, animated brand stories and investor-grade press pages, don't build those on Shopify. They build them on Webflow, then connect Webflow to their Shopify Plus store for the actual transactions.
Webflow gives designers and developers full creative control: scroll-triggered animations that respond to user behaviour, complex multi-step interactions, pixel-perfect typography and layout, custom CMS structures, and native integration with Lottie, Spline, Three.js and modern web animation libraries. None of this is possible inside a Shopify theme.
Every Webflow brand site we build is custom-designed, custom-animated and matched to your Shopify Plus store visual system. Same brand, same design language, two platforms doing what each does best. The same senior team that builds your Shopify store designs and develops your Webflow brand experience.
(03) FEATURES
What we build on Webflow
Custom animated brand presentation sites
Multi-page brand websites with custom scroll-triggered animations, interactive elements and storytelling-first design.
- //Built so your site feels as premium as the products you sell
- //Custom hover states, parallax effects, animated typography
- //Seamless page transitions, no template animations
Marketing websites and brand storytelling
Full marketing websites with home, about, story, mission, sustainability, press, careers and content hub pages.
- //Conversion-designed structure that guides visitors to your store
- //SEO-optimised architecture for branded and content keywords
- //Hands qualified traffic over to your Shopify Plus store
Interactive product showcase experiences
Custom product showcase pages and microsites with 3D models, configurators, animated feature reveals and immersive video.
- //Spline and Three.js 3D models and product configurators
- //Makes hero products feel cinematic and aspirational
- //Used by premium brands for flagship products and drops
Press, investor and brand awareness pages
Investor-grade press pages, brand asset hubs, media kits and PR centres that communicate brand legitimacy.
- //Downloadable brand assets and press releases
- //Leadership bios, company stats and contact forms
- //Built for journalists, investors and partners
Content hubs and editorial sites
Magazine-style content hubs, editorial sites and resource centres built on Webflow CMS.
- //Publish articles, recipes, lookbooks and customer stories
- //SEO-optimised templates and Klaviyo email capture
- //Design matched to your Shopify store visual system
Webflow CMS and custom content architecture
Custom Webflow CMS structures designed for your content types: products, articles, case studies, team, press, careers and events.
- //A tailored publishing experience, not a generic template
- //Content updates take minutes, not hours
- //Includes SEO templates and full publishing training
(04) PROCESS
How we design and develop custom Webflow brand sites
01
Brand discovery and concept design
We start with brand strategy: who you are, what you sell, who your customers are and how your brand should feel online. From there we design a creative concept — wireframes, design system, animation strategy and content architecture. You see early concept directions in week 1 and full design comps in weeks 2–3, all matched to your Shopify Plus store visual system.
01
Brand discovery and concept design
We start with brand strategy: who you are, what you sell, who your customers are and how your brand should feel online. From there we design a creative concept — wireframes, design system, animation strategy and content architecture. You see early concept directions in week 1 and full design comps in weeks 2–3, all matched to your Shopify Plus store visual system.
02
Design system and animation planning
We build a complete design system for your Webflow site: typography scale, colour system, component library, animation library and interaction patterns. Every animation is planned for performance — where it appears, how it triggers and how it affects page speed. We use Webflow Interactions, Lottie, Spline 3D and custom JavaScript only where it elevates the experience.
03
Webflow development and custom animation build
Pages are built in Webflow with custom animations layered in. We build mobile-first, since more than 70% of brand site traffic is mobile, while keeping desktop animations premium and intentional. Webflow CMS is configured for your content types and SEO is built in: semantic HTML, meta tags, schema markup and optimised images, targeting under 2 seconds even with heavy animation.
04
Launch, training and ongoing support
The brand site goes live with Google Search Console, Meta Pixel, GA4 and your analytics stack configured. Your team is trained on Webflow CMS so you can publish content independently. Post-launch support is available via hourly developer access at €65/hour for new pages, animation updates and content additions.
(05) PRICING
Custom Webflow brand site pricing
Pricing depends on the number of pages, animation complexity and CMS requirements. Projects are scoped as fixed-price engagements after a free creative discovery session, or billed hourly at €65/hour for ongoing work.
Custom brand presentation site
INVESTMENT€15,000–€25,000
TIMELINE4–6 weeks
SCOPE5–7 pages
Animated marketing website
INVESTMENT€25,000–€60,000
TIMELINE6–10 weeks
SCOPE7–12 pages with full CMS
Premium brand experience
INVESTMENT€60,000–€100,000
TIMELINE10–16 weeks
SCOPE12+ pages, complex animation, 3D, video
Enterprise brand site
INVESTMENT€100,000–€150,000+
TIMELINE16+ weeks
SCOPEMulti-language, advanced CMS, integrations
Hourly Webflow design and development
INVESTMENT€65/hour
TIMELINEAs needed
SCOPEOngoing work, content updates, new pages
Most DTC brands invest €25,000–€60,000 in their initial Webflow brand site, then maintain it with 5–10 hours a month of ongoing Webflow design and development at €65/hour. For brands also using our Shopify Plus and Conversion Creatives services, the same senior design team handles both.
(07) TESTIMONIALS
What DTC brands say about our Webflow design and development
Rated 4.9 out of 5⭐ on Clutch across 200+ DTC and ecommerce brands.
““I highly recommend Conversion Design, who played a crucial role as our UX/UI partner at Equito for over a year. Their ability to quickly deliver initial drafts and refine designs through an effective iterative process greatly enhanced the user experience of our investment platform. The team excelled in user research, creating intuitive interfaces, and supporting our marketing efforts with impactful visuals.””
““We used Conversion Design for both a Shopify Plus store redesign and a Conversion Creatives retainer. Having the store design and the ad creatives handled by the same team was the biggest advantage. The landing pages were designed alongside the creatives, so the visual continuity from ad to store to checkout was seamless. Marketing performance improved significantly within 60 days of launch.””
(06) COMPARISON
Webflow vs Shopify vs WordPress for DTC brand sites
Custom animations
SHOPIFY (THEME)Very limited
WEBFLOW BY CONVERSION DESIGNFull creative freedom
WORDPRESSPlugin-dependent and slow
Scroll-triggered interactions
SHOPIFY (THEME)Almost impossible
WEBFLOW BY CONVERSION DESIGNNative, built into Webflow
WORDPRESSRequires plugins
3D, Spline and Lottie integration
SHOPIFY (THEME)Theme-dependent, often broken
WEBFLOW BY CONVERSION DESIGNNative and performant
WORDPRESSRequires plugins, slows the site
Design flexibility
SHOPIFY (THEME)Constrained by theme
WEBFLOW BY CONVERSION DESIGNPixel-perfect custom design
WORDPRESSTemplate-dependent
Page load speed, animated sites
SHOPIFY (THEME)3–5+ seconds
WEBFLOW BY CONVERSION DESIGNUnder 2 seconds
WORDPRESS4–8 seconds
CMS for content publishing
SHOPIFY (THEME)Limited, blog only
WEBFLOW BY CONVERSION DESIGNFull custom CMS, any content type
WORDPRESSFull CMS
Visual continuity with Shopify store
SHOPIFY (THEME)Same platform, automatic
WEBFLOW BY CONVERSION DESIGNMatched by the same design team
WORDPRESSSeparate design system
Maintenance overhead
SHOPIFY (THEME)Theme updates, app conflicts
WEBFLOW BY CONVERSION DESIGNMinimal, Webflow handles infrastructure
WORDPRESSHigh, plugin and security updates
Best for ecommerce checkout
SHOPIFY (THEME)Yes, keep checkout on Shopify
WEBFLOW BY CONVERSION DESIGNNo, links to Shopify Plus
WORDPRESSNo, complex integration
Best for premium brand storytelling
SHOPIFY (THEME)No, too rigid
WEBFLOW BY CONVERSION DESIGNYes, built for this exact use case
WORDPRESSPossible but slower
Your Shopify Plus store handles ecommerce. Your Webflow brand site handles storytelling. Together they create a premium brand experience that competes with the most polished DTC brands online.
(09) START
Ready for a premium Webflow brand website?
Book a free creative discovery session. We'll review your brand, your Shopify Plus store and your competitors, then recommend a Webflow brand site approach that elevates your brand without disrupting your ecommerce. Every project is scoped as fixed-price after the discovery session.
(16) ANSWERS
Answers.
Frequently asked questions about Webflow design and development
What kind of Webflow sites do you build?–+
We build premium Webflow brand presentation sites, not landing pages. Our Webflow projects are complex, animated marketing websites for DTC ecommerce brands: custom scroll animations, interactive product showcases, brand storytelling sites, investor and press pages, content hubs, and full multi-page brand experiences. Every site is designed to complement your Shopify Plus store as the marketing front-end while the ecommerce checkout stays on Shopify. We don’t build template-based Webflow sites — every project is custom-designed and custom-animated.
How much does a custom Webflow brand website cost?–+
Custom Webflow brand websites start at €15,000 for
Why Webflow for a brand presentation site instead of Shopify?–+
Webflow gives DTC brands creative freedom that Sho
Can a Webflow brand site connect to my Shopify Plus store?–+
Yes. Every Webflow brand site we build is designed
Do you do animations and interactive design on Webflow?–+
Yes — complex animations and interactive design ar
Is the Webflow CMS included so my team can publish content?–+
Yes. Every Webflow brand site we build includes a
(10) RELATED SERVICES