WEBFLOW DESIGN & DEVELOPMENT

Webflow Design & Development: Custom Animated Brand Websites for DTC Ecommerce

We design and build Webflow sites for ecommerce brands, from brand pages and campaign sites to landing pages. Most of our clients run their shop on Shopify and use Webflow for everything around it, but we also build standalone Webflow sites.

At Conversion Design, we don't just make Webflow sites look good. We build them around how ecommerce brands actually sell, with conversion focused design, fast development, and the Shopify integration handled by the same team. So you get a site that looks like your brand and works with the store behind it.

Get a free audit See Pricing

€15K+

Custom Brand Site Projects

Custom brand presentation sites start at €15,000 for 5–7 pages with custom animations. Most DTC brands invest €25,000–€60,000 in their initial site.

€65/hr

Webflow Hourly Rate

Hourly Webflow design and development for ongoing work, content updates and new pages. Most brands use 5–10 hours a month after launch.

Fast

Even With Heavy Animation

Fast-loading architecture that holds up with heavy animation, 3D and video. Every page is QA’d across browsers and devices.

CMS

Your Team Publishes

Webflow CMS is structured around your content types and your team is trained on it, so new pages, posts and campaign content go live without waiting on a developer.

(01) OVERVIEW

Why premium DTC brands build their marketing sites on Webflow

Shopify is the best ecommerce platform in the world. It is not the best platform for brand storytelling. The most polished DTC brands online, the ones with cinematic scroll experiences, custom 3D product showcases, animated brand stories and investor-grade press pages, don't build those on Shopify. They build them on Webflow, then connect Webflow to their Shopify Plus store for the actual transactions.

Webflow gives designers and developers full creative control: scroll-triggered animations that respond to user behaviour, complex multi-step interactions, pixel-perfect typography and layout, custom CMS structures, and native integration with Lottie, Spline, Three.js and modern web animation libraries. None of this is possible inside a Shopify theme.

Every Webflow brand site we build is custom-designed, custom-animated and matched to your Shopify Plus store visual system. Same brand, same design language, two platforms doing what each does best. The same senior team that builds your Shopify store designs and develops your Webflow brand experience.

Get a free audit See our 4-step process→

(02) FEATURES

What we build on Webflow

Custom animated brand presentation sites

Multi-page brand websites with custom scroll-triggered animations, interactive elements and storytelling-first design.

//Built so your site feels as premium as the products you sell
//Custom hover states, parallax effects, animated typography
//Seamless page transitions, no template animations

Marketing websites and brand storytelling

Full marketing websites with home, about, story, mission, sustainability, press, careers and content hub pages.

//Conversion-designed structure that guides visitors to your store
//SEO-optimised architecture for branded and content keywords
//Hands qualified traffic over to your Shopify Plus store

Interactive product showcase experiences

Custom product showcase pages and microsites with 3D models, configurators, animated feature reveals and immersive video.

//Spline and Three.js 3D models and product configurators
//Makes hero products feel cinematic and aspirational
//Used by premium brands for flagship products and drops

Press, investor and brand awareness pages

Investor-grade press pages, brand asset hubs, media kits and PR centres that communicate brand legitimacy.

//Downloadable brand assets and press releases
//Leadership bios, company stats and contact forms
//Built for journalists, investors and partners

Content hubs and editorial sites

Magazine-style content hubs, editorial sites and resource centres built on Webflow CMS.

//Publish articles, recipes, lookbooks and customer stories
//SEO-optimised templates and Klaviyo email capture
//Design matched to your Shopify store visual system

Webflow CMS and custom content architecture

Custom Webflow CMS structures designed for your content types: products, articles, case studies, team, press, careers and events.

//A tailored publishing experience, not a generic template
//Content updates take minutes, not hours
//Includes SEO templates and full publishing training

(03) PROCESS

How we design and develop custom Webflow brand sites

Brand discovery and concept design

We start with brand strategy: who you are, what you sell, who your customers are and how your brand should feel online. From there we design a creative concept, wireframes, design system, animation strategy and content architecture. You see early concept directions first, then full design comps once a direction is agreed, all matched to your Shopify Plus store visual system.

Design system and animation planning

We build a complete design system for your Webflow site: typography scale, colour system, component library, animation library and interaction patterns. Every animation is planned for performance, where it appears, how it triggers and how it affects page speed. We use Webflow Interactions, Lottie, Spline 3D and custom JavaScript only where it elevates the experience.

Webflow development and custom animation build

Pages are built in Webflow with custom animations layered in. We build mobile-first, since more than 70% of brand site traffic is mobile, while keeping desktop animations premium and intentional. Webflow CMS is configured for your content types and SEO is built in: semantic HTML, meta tags, schema markup and optimised images, built to stay fast even with heavy animation.

Launch, training and ongoing support

The brand site goes live with Google Search Console, Meta Pixel, GA4 and your analytics stack configured. Your team is trained on Webflow CMS so you can publish content independently. Support and maintenance are available after launch for new pages, animation updates and content additions.

(04) PRICING

Custom Webflow brand site pricing

Pricing depends on the number of pages, animation complexity and CMS requirements. Projects are scoped as fixed-price engagements after a free creative discovery session, or billed hourly at €65/hour for ongoing work.

Custom Webflow brand site pricing
ENGAGEMENT	INVESTMENT	TIMELINE	SCOPE
Custom brand presentation site	€15,000–€25,000	4–6 weeks	5–7 pages
Animated marketing website	€25,000–€60,000	6–10 weeks	7–12 pages with full CMS
Premium brand experience	€60,000–€100,000	10–16 weeks	12+ pages, complex animation, 3D, video
Enterprise brand site	€100,000–€150,000+	16+ weeks	Multi-language, advanced CMS, integrations
Hourly Webflow design and development	€65/hour	As needed	Ongoing work, content updates, new pages

(05) TESTIMONIALS

What DTC brands say about our Webflow design and development

Trusted by 200+ DTC and ecommerce brands, across 30 European markets.

““I highly recommend Conversion Design, who played a crucial role as our UX/UI partner at Equito for over a year. Their ability to quickly deliver initial drafts and refine designs through an effective iterative process greatly enhanced the user experience of our investment platform. The team excelled in user research, creating intuitive interfaces, and supporting our marketing efforts with impactful visuals.””

Luka Gubo@lukagubo

““We used Conversion Design for both a Shopify Plus store redesign and a creative retainer. Having the store design and the ad creatives handled by the same team was the biggest advantage. The landing pages were designed alongside the creatives, so the visual continuity from ad to store to checkout was seamless. Marketing performance improved significantly within 60 days of launch.””

Marko Vidacic@markovidacic

(06) COMPARISON

Webflow vs Shopify vs WordPress for DTC brand sites

Webflow vs Shopify vs WordPress for DTC brand sites
FACTOR	SHOPIFY (THEME)	WEBFLOW BY CONVERSION DESIGN	WORDPRESS
Custom animations	Very limited	Full creative freedom	Plugin-dependent and slow
Scroll-triggered interactions	Almost impossible	Native, built into Webflow	Requires plugins
3D, Spline and Lottie integration	Theme-dependent, often broken	Native and performant	Requires plugins, slows the site
Design flexibility	Constrained by theme	Pixel-perfect custom design	Template-dependent
Page load speed, animated sites	3–5+ seconds	Built and tested for speed	4–8 seconds
CMS for content publishing	Limited, blog only	Full custom CMS, any content type	Full CMS
Visual continuity with Shopify store	Same platform, automatic	Matched by the same design team	Separate design system
Maintenance overhead	Theme updates, app conflicts	Minimal, Webflow handles infrastructure	High, plugin and security updates
Best for ecommerce checkout	Yes, keep checkout on Shopify	No, links to Shopify Plus	No, complex integration
Best for premium brand storytelling	No, too rigid	Yes, built for this exact use case	Possible but slower

Your Shopify Plus store handles ecommerce. Your Webflow brand site handles storytelling. Together they create a premium brand experience that competes with the most polished DTC brands online.

(07) START

Ready for a premium Webflow brand website?

Send us your brand, your Shopify Plus store and the competitors you measure yourself against. We come back with a Webflow approach that lifts the brand without disturbing the store behind it, and a fixed price for it, within two working days.

Get a free audit See detailed pricing

(08) FAQ

Frequently asked questions and answers.

Frequently asked questions about Webflow design and development

What kind of Webflow sites do you build?

We build premium Webflow brand presentation sites, not landing pages. Our Webflow projects are complex, animated marketing websites for DTC ecommerce brands: custom scroll animations, interactive product showcases, brand storytelling sites, investor and press pages, content hubs, and full multi-page brand experiences. Every site is designed to complement your Shopify Plus store as the marketing front-end while the ecommerce checkout stays on Shopify. We don’t build template-based Webflow sites, every project is custom-designed and custom-animated.

How much does a custom Webflow brand website cost?

Custom Webflow brand websites start at €15,000 for a 5 to 7 page brand presentation site, built in 4 to 6 weeks. An animated marketing site with a full CMS runs €25,000 to €60,000, a premium brand experience with complex animation, 3D and video €60,000 to €100,000, and an enterprise multi-language site €100,000 and up. Ongoing Webflow work is €65/hour.

Why Webflow for a brand presentation site instead of Shopify?

Webflow gives DTC brands creative freedom that Shopify themes cannot: scroll-triggered animation, interactive product showcases, custom CMS structures and native Lottie, Spline and Three.js integration. The split we recommend is Webflow for the brand and marketing front-end and Shopify for the catalogue and the checkout, so neither platform is asked to do the thing it is bad at.

Can a Webflow brand site connect to my Shopify Plus store?

Yes. Every Webflow brand site we build is designed to sit in front of a Shopify Plus store rather than compete with it. Product and campaign pages hand off to Shopify for the cart and checkout, the design system is shared across both, and tracking is set up once so the two report into the same numbers.

Do you do animations and interactive design on Webflow?

Yes, complex animations and interactive design are the reason most brands come to us for Webflow rather than a theme. Scroll-triggered interactions, Lottie, Spline 3D and custom JavaScript, all planned for performance: where an animation appears, how it triggers and what it costs the page speed, decided at design time rather than discovered at launch.

Is the Webflow CMS included so my team can publish content?

Yes. Every Webflow brand site we build includes a CMS structured around what your team actually publishes, with the collections, fields and templates set up so new pages and posts go live without a developer. Training and handover documentation come with it.

(09) RELATED SERVICES