WEB DESIGN
Ecommerce web design
We design and build ecommerce websites around how your business actually sells. We look at your products, pricing and customers first, then design the website around them, not around what looks good in a portfolio. We don't just design your ecommerce website. We can also build it too.
Design first
Nothing Built Before You Approve It
Nothing goes into development until you have approved the design.
Your stack
Whatever You Build On
We design around the platform your store will be built on, whether that's Shopify, Shopify Plus, Webflow, WordPress or a custom setup.
200+
Brands
Our team has designed and built webstores for more than 200 ecommerce and DTC brands.
Clear process
Concepts And Revisions
You know how many design directions and revision rounds are included before we start.
(01) OVERVIEW
What makes our ecommerce web design different
Most ecommerce web design is judged by how it looks. And while a good looking store is a nice thing to have, that's not what makes it convert. The design needs to do more than just look good. It needs to make the products clear, communicate their value and give customers the information they need to feel confident about buying.
That's what we design around. We use your real product data, pricing and customer objections to shape the pages. The product page is designed around the information people need before they buy, rather than simply filling a standard layout. Important reasons to buy are highlighted, and each part of the store is designed to work together as a whole. These details are simple, but they have a big impact on how well the store functions.
You can work with us on the design only, with everything prepared for your developer to build. Or, if you prefer, we can take care of the entire project, from design to the finished website.
(02) FEATURES
What an ecommerce web design project includes
Every page template
Home, collection, product, cart and checkout, plus all the other important pages your store needs.
Designed on your real content
We design with your actual products, prices and claims, not placeholders. This means the design is based on the content that will actually be on the website, including long product names, different prices and varying amounts of copy.
Mobile optimized
Your website is designed to look and work properly across mobile, tablet and desktop.
Product page and checkout as one flow
The product page and checkout are two of the most important pages on the entire website, so we treat them that way. We give both the attention they need to make the buying experience clear and straightforward.
A design system your team can use
You get the Figma files with all the type styles, spacing, components and states used across the website. This gives your team what they need to keep the design consistent when creating new pages or campaigns.
Handover to whoever builds it
Your developer gets organised files with the necessary states, breakpoints and notes. We can also stay available during development to answer questions and help make sure the final build matches the design.
(03) PROCESS
How an ecommerce web design project runs
01
Audit
Before we design anything, we look at your current store and analytics. This gives us a starting point based on what is actually happening, rather than assumptions.
02
Direction
We start with one real page, usually the homepage, so you can see the direction before we design the rest of the store. It's much easier to make a change at this stage than after the whole site has been designed.
03
Every template, mobile and desktop
Once the direction is approved, we design the full set of templates using your real content, including the different states each page needs. You review everything in Figma and leave comments directly on the designs.
04
Handover or build
Once the design is approved, we either build the website ourselves or hand everything over to your developer. If your team is building it, we stay available to answer questions and help make sure the final website matches the design.
(04) PRICING
Ecommerce web design pricing
| ENGAGEMENT | INVESTMENT | TIMELINE | BEST FOR |
|---|---|---|---|
| Inside a Shopify Plus build | From €5,600 | 4–12 weeks | Design and build from one team |
| Inside a Webflow build | From €15,000 | 6–12 weeks | Brand sites and campaign sites |
| Design only, handed over | Quoted per project | Per project | You have a developer and need the design done properly |
| Design by the hour | €65/hour | Ongoing | New sections and campaign pages without a project |
(05) COMPARISON
A design agency, a premium theme, or a freelancer
| FACTOR | CONVERSION DESIGN | A PREMIUM THEME | A FREELANCER |
|---|---|---|---|
| What you are buying | A store designed around your products and objections | A layout designed for nobody in particular | Depends entirely on the individual |
| Mobile | Drawn first, on real content | Whatever the theme does | Usually an afterthought |
| Checkout | Designed as part of the flow | Left as the theme default | Rarely in scope |
| Handover | Files, states and a design system you keep | No files, only a theme | Varies |
| After launch | The conversion rate is measured against where it started | Nothing is measured | Nothing is measured |
(06) START
Send us the store you have.
We will tell you what we would redesign first and what that is worth, before you commit to anything.
(07) ANSWERS
Answers.
Frequently asked questions about ecommerce web design
What does an ecommerce web design agency actually do?
An ecommerce web design agency designs the pages and user experience of your online store. This includes everything from the homepage and product pages to collections, cart, checkout and other pages your customers use. The design is based on your products, customers and business, rather than a generic template. We can then hand the Figma files to your developer, or design and build the website for you.
Can you design the site if we already have a developer?
Yes, and this is a normal way to work with us. You get the full template set, documented states and breakpoints, and a design system your team can keep building from. We stay reachable while your developer builds it so the thing that ships matches the thing you approved.
How much does ecommerce web design cost?
Design is included in the build price when we do both: Shopify Plus builds start at €5,600 and Webflow at €15,000. Design handed over for someone else to build is quoted per project. Ongoing design without a project is €65 an hour.
What is conversion-focused web design?
Conversion focused web design means designing your store around how customers make a buying decision. The design makes the value of your product clear, answers the questions customers are likely to have and makes it easy to move from product page to checkout. It is not just about making the store look good. Every page is designed to give customers the information they need and make the next step clear.
Do you design for Shopify only?
No. We design for Shopify and Shopify Plus most often, and for Webflow and WordPress, but a design can be handed to any stack. If the store is on something else and staying there, the design work is the same.
What do we get at the end?
The full template set for mobile, tablet and desktop, states and edge cases, a design system, and the source files.
(08) RELATED SERVICES