Your Shopify store is leaking revenue every single day. Here are the 3 places it happens.

Roughly 7 in 10 DTC visitors are on a phone, but most stores are still built desktop-first. Benefits buried below the fold, images that load slowly, a checkout with one too many steps, a coupon field that sends people hunting in another tab and never coming back.

Every extra second of load time and every unnecessary tap quietly deletes orders. The worst part: you almost never see it on your own device, because your phone has the site cached and your thumb already knows where everything is. Your customer’s doesn’t.

When customer acquisition cost climbs, everyone blames the ad account. Usually the ads are fine. The page they point to isn’t.

A winning ad that sends traffic to a page that doesn’t match its promise burns budget on both ends: you pay for the click, then lose the sale. The ad and the landing page have to ship as one asset, built against the same promise. When they don’t, no amount of budget fixes it, it just loses money faster.

Open your ad manager. Odds are two or three creatives are doing 80% of the work, and they’re tiring. Frequency creeps up, CTR drifts down, CPA follows.

What keeps a media account healthy isn’t one lucky winner, it’s a steady pipeline of tested new angles. Across 200+ brands and 10,000+ creatives we’ve made, the pattern never changes: the brands that win are the ones always feeding the account something new to test.

The fastest-growing DTC brands don’t pour more spend onto a leaky funnel. They fix the leaks first, then scale into a store that actually converts. That’s the whole idea behind conversion design: the store and the creative are built against the same brief, so the ad and the page work as one instead of fighting each other.

It’s why our clients typically move from the 1.4% Shopify average to 2.0–3.5%+ after CRO. Same traffic. More revenue. The budget you’re already spending, working harder.

Tell us your store and where it hurts most, and we’ll pull it up along with your ad account and send back a prioritised teardown. Specific and actionable, not a generic checklist. Here’s what lands in your inbox:

We give the teardown away because it’s the most honest pitch we have. We’d rather show you we understand your store than tell you. Some brands take the teardown and fix everything in-house. Some ask us to do it. Either way, you walk away with a clear plan and it costs you nothing.