LANDING PAGE DESIGN
High converting landing pages
A landing page is not a smaller version of your website. It has one job: continue the message that brought someone there and move them towards buying. We design and build landing pages that match the ad, continue the same message, and remove the friction between the click and the purchase.
We build landing pages quickly on Shopify, Webflow, or your existing stack, so you can launch and start testing without waiting weeks for development.
Fast
To Build And Launch
Web and creative sit in the same team, so the page is designed and built alongside the ads rather than queued behind them. No waiting on a separate development team.
Build to convert
One Offer, One Action
One offer, one objection set, one call to action. No nav to leak clicks into.
Built to test
Variants From Day One
Pages ship with the tracking and the variant structure already in place, so testing can start straight away.
From €3,200/mo
Inside the Retainer
Pages produced alongside the creative on a monthly retainer. Single pages and page systems are quoted per project.
(01) OVERVIEW
What a landing page should do
A landing page should continue the message that brought someone there. If the ad makes a specific promise, the page should pick up that same promise instead of sending people back to a generic homepage. The visitor should immediately understand that they are in the right place and what they should do next.
More importantly, the page needs to be conversion optimised. The structure, messaging, proof and calls to action should all work together to move the visitor towards one clear action. It should also load quickly, because when you are paying for the traffic, you do not want people leaving before the page has even loaded.
That's how we build them. We design the landing page around the ad, using the same message, proof and visual direction, while applying our CRO process throughout the page. Because our web and creative teams work together, we can build both at the same time and get the page live quickly.
(02) THE WORK
Landing pages we built and shipped.
Each one recorded on a phone, top to bottom, as it runs for the client.
(03) FEATURES
What is in a landing page build
Conversion-designed layout
Benefit-first hierarchy, proof above the fold, objections answered in the order people raise them.
Built on your stack
Shopify sections, Webflow, or a standalone page, whatever your team can actually maintain.
Speed optimized
Built to load fast on mobile, because paid traffic is the most expensive traffic to lose.
Tracking and events
GA4, Meta and TikTok events wired at build time, not bolted on later when a number looks wrong.
Variant structure
The page is built so a headline, hero or offer can be swapped for a test without a rebuild.
Matched to the ad
Same claim and design language as the creative, so nothing resets on click.
(04) PROCESS
How a landing page gets built
01
The offer and the objection
We start from what the ad promises and what stops people buying. Everything on the page exists to serve one of those two.
02
Design
We design the real page, not a grey wireframe. You see the actual layout, the actual words and where the proof sits, so you can judge it the way a visitor will.
03
Build and set up tracking
We build the page on your own platform and make sure it loads fast. Tracking for GA4, Meta and TikTok is set up before it goes live, so you can see what the page is doing from the first visitor.
04
Test
The page goes live with a second version of the headline or the offer ready to run against it. You start learning what works straight away, instead of waiting for a second project.
(05) PRICING
Landing page pricing
| ENGAGEMENT | INVESTMENT | TIMELINE | BEST FOR |
|---|---|---|---|
| Single page | Quoted per project | Per page | One offer, one campaign |
| Page system | Quoted per project | Per system | A template your team reuses per campaign |
| Inside a retainer | From €3,200/mo | Monthly | Pages produced alongside the creative |
(06) COMPARISON
A landing page vs your homepage vs a page builder
| FACTOR | CONVERSION DESIGN | YOUR HOMEPAGE | A PAGE BUILDER |
|---|---|---|---|
| Message match | Continues the exact ad claim | Speaks to everyone | Whatever the template says |
| Distraction | No nav, one action | Full nav, many exits | Depends on the template |
| Speed | Built and tested for speed | Whatever the theme allows | App-heavy and slow |
| Testing | Variant structure built in | Rarely tested | Possible, usually not set up |
| Who maintains it | Your team, in your stack | Your team | A subscription you keep paying |
Show us the ad and the page.
Send us the ad you are running and the page it points at. We will tell you where people are dropping off and what is worth fixing first.
(07) FAQ
Frequently asked questions and answers.
Frequently asked questions about landing page design for paid traffic
What makes a landing page high converting?
Message match first: the page has to continue the exact claim the ad made, to the same person, in the same visual language. After that it is speed, a single call to action with no nav to leak clicks into, and proof placed where the objection actually arises rather than all of it stacked at the bottom.
Do I need a landing page or is my homepage enough?
If you are buying traffic to a specific offer, you need a landing page. A homepage is built for everyone, someone who clicked an ad about one product arrives to a nav bar and six categories, and has to re-find what they came for. Homepages work for brand and organic traffic, not for paid.
What does a landing page cost?
Landing pages are included in creative retainers from €3,200 a month, produced alongside the ads they are built to match. Single pages and reusable page systems are quoted per project, against the number of variants and the stack they are built on. Scope and price are fixed before work starts.
What do you build landing pages on?
Whatever you already run. Most of the pages we build are on Shopify, Webflow or WordPress, and we build custom pages where the stack calls for it. Building on your own platform means your team can maintain the page without calling us, and it means we do not put clients on a page builder subscription they have to keep paying for to keep the page online.
Do you write the copy too?
Yes. In most cases we write the page and the ad at the same time, which is the point, the claim, the proof and the design language have to be the same on both sides of the click.
(08) RELATED SERVICES