STATIC ADS
Static ads for Meta, TikTok and Instagram
Static ads are the cheapest way to find out what your audience actually responds to. No shoot, no creator, no waiting — a claim, an image and a layout, made in a day and in market the same week. On a cold audience a good static often beats video outright.
Static ads are included in every creative retainer, from €3,200/mo.
1 day
From Brief to First Drafts
Speed is the whole argument for statics: briefed in the morning, drafts the same day, in market the same week.
9:16 · 1:1 · 16:9
Built Per Placement
Each size laid out on its own. A square ad stretched into a story is why so many ads look broken.
From €3,200/mo
Inside the Retainer
Included in every creative retainer, alongside UGC, B-roll and landing pages. One-off batches are quoted per project.
No shoot
Made From What Exists
Product shots, packaging, a screenshot of a review. Statics can be made from material you already have.
(01) OVERVIEW
Why statics do the volume work
Testing needs volume, and video is the slowest, most expensive way to get it. A static ad can be briefed in the morning and running by the afternoon, which means a month of testing can cover fifteen angles instead of three.
That changes what you learn. When the only variable is the claim and the image, a winner tells you something you can use — that this argument works on this audience — rather than leaving you guessing whether it was the edit, the music or the creator.
Statics are also where video should start. Find the claim that works on a static, then spend the video budget on the one you already know converts, instead of filming three and hoping.
(02) FEATURES
What is in a static ad set
Claim-led layouts
The argument comes first and the design serves it. A beautiful ad making a weak claim loses to a plain ad making a strong one.
Every placement built separately
Feed, stories and Reels each laid out for their own frame rather than resized from one file.
Made from your existing material
Product shots, packaging, review screenshots, comparison tables. No shoot required.
Angle variants
The same product argued several ways, so the test tells you which argument wins rather than which colour.
Localised versions
The same layout rebuilt per market, with claims that fit local rules and copy written by a native speaker.
Matched landing pages
Optional. The page can be built to carry the same claim, so nothing resets on click.
(03) PROCESS
How static ad production runs
01
Angles first
We agree what is being argued before anything is designed: what the product is up against, what stops people buying, what has already been tried.
02
Design
Layouts built per placement, one variant per angle, so a test compares arguments rather than executions.
03
In market
Files delivered named and sized ready to upload, in every ratio the campaign runs in.
04
Next round on what won
Winning angles get new layouts, losing ones get dropped. Winners also become the brief for video, rather than video being guessed at.
(04) PRICING
Static ad pricing
| ENGAGEMENT | INVESTMENT | TIMELINE | BEST FOR |
|---|---|---|---|
| Inside a creative retainer | From €3,200/mo | Monthly | Brands testing every month |
| One-off batch | Quoted per project | Per batch | A launch, or a first test of the working relationship |
Inside a retainer, static ads sit alongside UGC video, B-roll and landing pages, with the mix set by what the previous month's testing showed.
(05) COMPARISON
Static ads vs video vs a design freelancer
| FACTOR | STATIC ADS | VIDEO | A DESIGN FREELANCER |
|---|---|---|---|
| Speed | Same week | Weeks | Depends who is free |
| Cost per test | Lowest of the three | Highest | Per asset, unpredictable |
| What a win teaches you | Which claim works | Rarely clear why it won | Which design was liked |
| Formats | Each built separately | Often cropped | Usually one, then resized |
| Needs a shoot | No | Yes | No |
(06) START
Send us a product.
Tell us what it is up against and what has already been tried. We will come back with the angles we would test and what it costs.
(07) ANSWERS
Answers.
Frequently asked questions about static ads for Meta, TikTok and Instagram
What are static ads?
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Static ads are single-image ads — no video, no motion. On Meta, TikTok and Instagram they run in the same placements as video, and on a cold audience a well-built static often outperforms it. They are the cheapest and fastest way to test which claim your audience responds to, because the only variables are the argument and the layout.
Do static ads still work on TikTok and Instagram?
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Yes, and on paid placements they often work better than the platform's reputation suggests. Organic reach favours video; paid placements do not care what the creative is, only whether it stops the scroll and gets the click. A static making a sharp claim does both, and costs a fraction of a video to produce.
How much do static ads cost?
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Static ads are included in every creative retainer, from €3,200 a month, alongside UGC, B-roll and landing pages. One-off batches are quoted per project against the number of angles and markets you want covered.
Do you need a photoshoot first?
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No. Statics can be built from what you already have: product shots, packaging, a screenshot of a good review, a comparison against a competitor. That is a large part of why they are the right place to start testing.
Can you write the copy on the ad?
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Yes. The claim is the part that decides whether a static works, so the copy and the layout are designed together rather than one being poured into the other. Each angle ships as its own layout, so a test compares arguments rather than executions of the same argument.