STATIC ADS
Static ads for Meta, TikTok, Instagram and Google
We create static ads to help you test more ideas, more often. Each ad focuses on a clear claim and visual, giving you a simple way to see which angles resonate with your audience before putting more budget into them. Because there is no shoot or creator involved, static ads can be produced and tested quickly. This lets us test more angles across Meta, TikTok, Instagram and Google, and gives us more data to use when deciding what to turn into video or scale further.
Fastest
Format To Test With
Statics go from brief to draft while a video is still being planned. That speed is what lets you put more angles in front of an audience in the same month.
9:16 · 1:1 · 16:9
Built Per Placement
Meta and TikTok ratios plus the Google Display and Performance Max sizes, each laid out on its own. A square ad stretched into a story is why so many ads look broken.
From €3,200/mo
Inside the Retainer
Included in every creative retainer, alongside UGC, B-roll and landing pages. One-off batches are quoted per project.
No shoot
Made From What Exists
Product shots, packaging, a screenshot of a review. Statics can be made from material you already have.
(01) OVERVIEW
Why statics do the hard work
Testing needs volume, and video is the slowest, most expensive way to get it. A static ad can be briefed in the morning and running by the afternoon, which means a month of testing can cover fifteen angles instead of three.
That changes what you learn. When the only variable is the claim and the image, a winner tells you something you can use, that this angle works on this audience, rather than leaving you guessing whether it was the edit, the music or the creator.
Statics are also where video should start. Find the claim that works on a static, then spend the video budget on the one you already know converts, instead of filming three and hoping.
(02) THE WORK
Ads we made for brands like yours.
A sample of the static creative running for our clients across Meta, TikTok, Instagram and Google.
(03) FEATURES
What is in a static ad set
Claim-led layouts
The claim comes first and the design serves it. A beautiful ad making a weak claim loses to a plain ad making a strong one.
Every placement built separately
Feed, stories and Reels each laid out for their own frame, and the Google Display and Performance Max sizes built alongside them rather than resized from one file.
Made from your existing material
Product shots, packaging, review screenshots, comparison tables. No shoot required.
Angle variants
The same product sold several ways, so the test tells you which angle wins rather than which colour.
Translated and localised versions
The same set rebuilt for every market you sell in, translated by a native speaker rather than run through a translator, with claims adjusted to what each market is allowed to say.
Matched landing pages
The page behind the ad can be built to carry the same claim and the same visuals, so what the ad promised is the first thing the visitor sees.
(04) PROCESS
How static ad production runs
01
Angles first
We agree the angles before anything is designed: what the product is up against, what stops people buying, what has already been tried.
02
Design
Layouts built per placement, one variant per angle, so a test compares angles rather than executions.
03
Handover
You get the finished files ready to upload, one set per placement and per market, named so your media buyer can tell which angle and which size each file is without opening it.
04
Next round made of previous winners
Winning angles get new layouts, losing ones get dropped. Winners also become the brief for video, rather than video being guessed at.
(05) PRICING
Static ad pricing
| ENGAGEMENT | INVESTMENT | TIMELINE | BEST FOR |
|---|---|---|---|
| Inside a creative retainer | From €3,200/mo | Monthly | Brands testing every month |
| One-off batch | Quoted per project | Per batch | A launch, or a first test of the working relationship |
(06) COMPARISON
Static ads vs video vs a design freelancer
| FACTOR | STATIC ADS | VIDEO | A DESIGN FREELANCER |
|---|---|---|---|
| Speed | Fastest of the three | Weeks | Depends who is free |
| Cost per test | Lowest of the three | Highest | Per asset, unpredictable |
| What a win teaches you | Which claim works | Rarely clear why it won | Which design was liked |
| Formats | Each built separately | Often cropped | Usually one, then resized |
| Needs a shoot | No | Yes | No |
Send us a product.
Tell us what it is up against and what has already been tried. We will come back with the angles we would test and what it costs.
(07) FAQ
Frequently asked questions and answers.
Frequently asked questions about static ads for Meta, TikTok, Instagram and Google
What are static ads?
Static ads are single-image ads, no video, no motion. On Meta, TikTok and Instagram they run in the same placements as video, and on a cold audience a well-built static often outperforms it. They are the cheapest and fastest way to test which claim your audience responds to, because the only variables are the claim and the layout.
Do static ads still work on TikTok and Instagram?
Yes, and on paid placements they often work better than the platform's reputation suggests. Organic reach favours video; paid placements do not care what the creative is, only whether it stops the scroll and gets the click. A static making a sharp claim does both, and costs a fraction of a video to produce.
How much do static ads cost?
Static ads are included in every creative retainer, from €3,200 a month, alongside UGC, B-roll and landing pages. One-off batches are quoted per project against the number of angles and markets you want covered.
Do you make static ads for Google as well as Meta?
Yes. The same claim gets rebuilt for Google Display and Performance Max, which need their own sizes rather than a Meta file resized: 1.91:1 and 1:1 for Performance Max, plus the Display sizes your campaigns run. Building them separately is the difference between an ad that fills the slot and one that gets cropped into nonsense.
Can you translate static ads for other markets?
Yes, and translating is the smallest part of it. Copy is written by a native speaker rather than run through a translator, claims are adjusted to what each market is allowed to say, and prices, units and social proof are swapped for the local versions. You get a full set per market rather than one English layout with the text replaced.
Do you need a photoshoot first?
No. Statics can be built from what you already have: product shots, packaging, a screenshot of a good review, a comparison against a competitor. That is a large part of why they are the right place to start testing.
Can you write the copy on the ad?
Yes. The claim is the part that decides whether a static works, so the copy and the layout are designed together rather than one being poured into the other. Each angle ships as its own layout, so a test compares angles rather than two executions of the same one.