Pricing.
Website development, performance creative, or both. You know what is included, who is working on it, and what it costs before we start.
EVERY PLAN STARTS WITH A FREE TEARDOWN · MAINTENANCE AND CRO FROM €500/MO · FIXED SCOPE OF WORK
(01) SERVICES
What each service costs
Open a service for its full ledger: every tier, what is in it, the timeline, and who it is for.
Shopify Plus design & developmentFrom €5,600
Every build is scoped as a fixed-price engagement after a free conversion audit. Pricing depends on complexity, custom features and integration count. Hourly development is €75 an hour with volume discounts.
| ENGAGEMENT | INVESTMENT | TIMELINE | BEST FOR |
|---|---|---|---|
| Theme-based Shopify Plus build | €5,600–€15,000 | 2–4 weeks | Brands at $500K–$1M a year, fast launch |
| Custom Shopify Plus build | €20,000–€50,000 | 6–10 weeks | Brands at $1M–$5M a year, full custom design |
| Mid-range Plus with ERP and integrations | €40,000–€80,000 | 8–12 weeks | Brands with complex tech stacks |
| Enterprise Shopify Plus | €100,000–€150,000+ | 16–24+ weeks | Multi-storefront, B2B, complex international setups |
| Hourly Shopify Plus development | €75/hour | Ongoing | Iterations, new features, A/B test implementation |
Most DTC brands at $1M–$5M a year invest €20,000 to €50,000 in the initial build, then €500 to €2,500 a month in maintenance and CRO. A store converting at 2.5% instead of 1.4% means 78% more revenue from the same traffic. Most builds pay for themselves within two to six months.
See the full page →Ecommerce web designFrom €5,600
| ENGAGEMENT | INVESTMENT | TIMELINE | BEST FOR |
|---|---|---|---|
| Inside a Shopify Plus build | From €5,600 | 4–12 weeks | Design and build from one team |
| Inside a Webflow build | From €15,000 | 6–12 weeks | Brand sites and campaign sites |
| Design only, handed over | Quoted per project | Per project | You have a developer and need the design done properly |
| Design by the hour | €65/hour | Ongoing | New sections and campaign pages without a project |
Ecommerce web developmentFrom €5,600
| ENGAGEMENT | INVESTMENT | TIMELINE | BEST FOR |
|---|---|---|---|
| Theme-based build | From €5,600 | 2–4 weeks | A first proper store, or a rebuild on Shopify |
| Custom build | €20,000–€50,000 | 6–10 weeks | Bigger catalogues, several markets, real integrations |
| Development by the hour | €65–€75/hour | Ongoing | You have a store and need senior hands on it |
Ecommerce CROFrom €5,600
Ecommerce CRO at Conversion Design is built into every Shopify Plus store project, it's not an add-on. Pricing depends on project scope:
| ENGAGEMENT | INVESTMENT | WHAT'S INCLUDED |
|---|---|---|
| Built into new Shopify Plus build | Included in €5,600–€150,000+ project cost | All 7 CRO elements above + launch optimization |
| Standalone CRO audit | From €1,200 | Conversion audit, heatmap analysis, prioritized recommendations |
| Ongoing A/B testing & CRO | From €500/month (as part of maintenance) | Monthly testing, design iterations, performance monitoring |
| CRO-focused redesign (without full rebuild) | From €3,000 | Redesign specific pages for conversion without rebuilding entire store |
CRO is scoped to what the audit finds, so the number depends on how much of the store has to change and how much testing runs after it.
See the full page →Performance creativeFrom €3,200/month
Plans start at €3,200 a month on Core and scale to €7,200 on Elite, based on ad spend, creative volume and delivery cadence.
| PLAN | PRICE | AD SPEND FIT | WHAT YOU GET | ALSO INCLUDED |
|---|---|---|---|---|
| Core | €3,200/month | €5K–€15K/month | 14-day delivery, 1 revision round | Static Ads, UGC, B-Roll, Landing Pages, creative strategy, onboarding call |
| Growth | €4,400/month | €15K–€50K/month | 10-day delivery, A/B testing | Everything in Core plus monthly strategy calls, competitor analysis, same-day support |
| Elite | €7,200/month | €50K+/month | Weekly delivery, dedicated strategist | Everything in Growth plus bi-weekly strategy calls, CEO-led account, priority production, multi-language |
Shopify migrationFrom €8,600
How much does a Shopify migration cost in 2026? Pricing depends on your source platform, data complexity, and how much conversion optimization you need in the new store. Below are the typical Shopify migration cost ranges we quote:
| PLATFORM | DATA MIGRATION | NEW STORE | TOTAL |
|---|---|---|---|
| WooCommerce to Shopify | €3K–€8K | €5.6K–€20K | €8.6K–€28K Shopify · €13K–€75K Plus |
| Magento to Shopify | €5K–€15K | €5K–€30K | €10K–€45K Shopify · €20K–€100K Plus |
| BigCommerce to Shopify | €2.5K–€6K | €5.6K–€15K | €8.1K–€21K Shopify · €11K–€65K Plus |
Every Shopify migration includes 301 redirect mapping and SEO preservation. The price depends on how much data moves, how many integrations have to be rebuilt, and how much of the store is redesigned on the way, which is why we scope it after looking at your current setup rather than quoting a range up front.
See the full page →Webflow design & developmentFrom €15,000
Pricing depends on the number of pages, animation complexity and CMS requirements. Projects are scoped as fixed-price engagements after a free creative discovery session, or billed hourly at €65/hour for ongoing work.
| ENGAGEMENT | INVESTMENT | TIMELINE | SCOPE |
|---|---|---|---|
| Custom brand presentation site | €15,000–€25,000 | 4–6 weeks | 5–7 pages |
| Animated marketing website | €25,000–€60,000 | 6–10 weeks | 7–12 pages with full CMS |
| Premium brand experience | €60,000–€100,000 | 10–16 weeks | 12+ pages, complex animation, 3D, video |
| Enterprise brand site | €100,000–€150,000+ | 16+ weeks | Multi-language, advanced CMS, integrations |
| Hourly Webflow design and development | €65/hour | As needed | Ongoing work, content updates, new pages |
Hire a developer or designer by the hourFrom €65/hour
Hourly rates start at €65/hour for Shopify Plus, Webflow, WordPress and design work. Backend and custom full stack work is €75/hour. Both include volume discounts for monthly commitments.
| MONTHLY HOURS | FRONT-END RATE | BACKEND RATE | DISCOUNT |
|---|---|---|---|
| 0–4 hours per month | €65/hour | €75/hour | None |
| 5–9 hours per month | €65/hour | €75/hour | Priority access |
| 10–19 hours per month | €60/hour | €70/hour | 8% off |
| 20–29 hours per month | €55/hour | €65/hour | 15% off |
| 30+ hours per month | Custom retainer | Custom retainer | Negotiated |
The front-end rate covers Shopify Plus theme work, Webflow design and animated development, WordPress, design system work, ad creative and conversion design implementation. The backend rate covers custom Shopify app development, ERP and CRM integrations, custom API and webhook development, and database work.
See the full page →Internal tools & ecommerce automationFrom €2,000
Pricing depends on complexity, number of integrations and data volume. All development is billed at €75/hour or scoped as a fixed-price project after a free discovery session.
| ENGAGEMENT | INVESTMENT | TIMELINE | PAYBACK |
|---|---|---|---|
| Simple automation workflow (order tagging, routing) | €2,000–€5,000 | 1–2 weeks | 1–2 months |
| CRM integration (HubSpot / Salesforce ↔ Shopify) | €3,000–€8,000 | 2–4 weeks | 2–3 months |
| Inventory sync (multi-warehouse / 3PL) | €5,000–€15,000 | 3–6 weeks | 2–4 months |
| Custom reporting dashboard | €4,000–€12,000 | 2–5 weeks | Immediate decision speed |
| Custom Shopify app | €8,000–€25,000+ | 4–8 weeks | 3–6 months |
| Klaviyo advanced flow automation | €2,000–€6,000 | 1–3 weeks | 1–3 months |
Most DTC brands start with one high-impact automation, typically fulfilment routing or a CRM integration, and expand their custom tool stack as they grow.
See the full page →White label Shopify developmentFrom €5,600
| ENGAGEMENT | INVESTMENT | TIMELINE | BEST FOR |
|---|---|---|---|
| Theme-based build | From €5,600 | 6–8 weeks | Agencies taking their first Shopify project |
| Custom Plus build | €20,000–€50,000 | 10–16 weeks | Complex catalogues, B2B, multi-market |
| Ongoing development | From €500/mo | Monthly | Post-launch CRO, maintenance, phase two |
Trade prices. What you charge your client on top is yours. Scope and price are fixed before work starts, so your own quote cannot be undermined by a mid-project change.
See the full page →Video production & B-rollFrom €3,200/month
| ENGAGEMENT | INVESTMENT | TIMELINE | BEST FOR |
|---|---|---|---|
| Inside a creative retainer | From €3,200/mo | Monthly | Brands already testing creative every month |
| One-off batch | Quoted per project | Per batch | A launch, or a first set of ads from an existing folder |
Static adsFrom €3,200/month
| ENGAGEMENT | INVESTMENT | TIMELINE | BEST FOR |
|---|---|---|---|
| Inside a creative retainer | From €3,200/mo | Monthly | Brands testing every month |
| One-off batch | Quoted per project | Per batch | A launch, or a first test of the working relationship |
Shopify maintenance & supportFrom €500/month
How much does Shopify maintenance cost? Conversion Design's plans are transparent monthly retainers, no setup fees, no minimum contract length after the first 90 days.
| PLAN | PRICE | WHAT'S INCLUDED |
|---|---|---|
| Essentials | From €500/month | App updates, security monitoring, 2 dev hours/month |
| Growth | From €1,200/month | Includes CRO testing, 6 dev hours/month, same-day response |
| Shopify Plus Pro | From €2,400/month | 14 dev hours/month, dedicated Slack, 2 hour response |
| Hourly Shopify developer access (no plan) | From €65/hour | One-off bug fixes, small features and ad-hoc requests |
Landing page designOn request
| ENGAGEMENT | INVESTMENT | TIMELINE | BEST FOR |
|---|---|---|---|
| Single page | Quoted per project | Per page | One offer, one campaign |
| Page system | Quoted per project | Per system | A template your team reuses per campaign |
| Inside a retainer | From €3,200/mo | Monthly | Pages produced alongside the creative |
White label ad creativeFrom €3,200/month
| ENGAGEMENT | INVESTMENT | TIMELINE | BEST FOR |
|---|---|---|---|
| Starter retainer | From €3,200/mo | Monthly | One brand, fixed monthly output |
| Scale retainer | Quoted on volume | Monthly | Several brands or higher volume |
| Project | Quoted per project | Per project | A single launch or campaign |
Pricing is a single monthly number rather than per asset, so you can quote your client with a known cost base.
See the full page →(02) FEATURES
What each feature costs
A build price is a base package plus the features you actually need. These are the 96 features we price individually, at €75/hour, with the hours we budget for each. Add them to a base of €5,600 on Shopify or €8,900 on Shopify Plus.
Conversion Design8 ITEMS · FROM €375
| FEATURE | HOURS | PRICE |
|---|---|---|
| Custom re-design in Figma | 80h | €6,000 |
| Competitor research | 5h | €375 |
| Current store analysis | 7h | €525 |
| Low fidelity wireframing | 15h | €1,125 |
| Branding | 20h | €1,500 |
| Prototyping | 30h | €2,250 |
| Design system documentation | 10h | €750 |
| Mobile-first UX audit | 8h | €600 |
CRO & Personalization8 ITEMS · FROM €150
| FEATURE | HOURS | PRICE |
|---|---|---|
| A/B testing tool + framework | 5h | €375 |
| Exit popup | 4h | €300 |
| Post-purchase one-click upsell | 8h | €600 |
| Heatmap implementation & tracking | 2h | €150 |
| Product quiz / finder | 8h | €600 |
| Sticky bar / announcement personalizer | 6h | €450 |
| Full CRO audit (34-point framework) | 10h | €750 |
| Personalization engine (segment-based) | 12h | €900 |
Email & Marketing Automation5 ITEMS · FROM €300
| FEATURE | HOURS | PRICE |
|---|---|---|
| Klaviyo setup + core flows (welcome, abandon, winback) | 12h | €900 |
| Email template design system | 6h | €450 |
| Pop-up & sign-up form strategy (Klaviyo/Privy) | 4h | €300 |
| Advanced segmentation & flows (post-purchase series) | 8h | €600 |
| Browse abandonment + VIP flow | 5h | €375 |
Sales Features9 ITEMS · FROM €300
| FEATURE | HOURS | PRICE |
|---|---|---|
| Back-in-stock & price-drop alerts | 10h | €750 |
| Delivery estimator on PDP (postcode-based) | 10h | €750 |
| Wishlist | 6h | €450 |
| Bundles/kits, build-a-box | 16h | €1,200 |
| Subscriptions (Recharge/Native) | 18h | €1,350 |
| Pre-order & backorder system | 6h | €450 |
| Gift cards & gift wrapping option | 4h | €300 |
| Product personalizer / custom text engraving | 8h | €600 |
| Countdown timer & urgency nudges | 4h | €300 |
Payments & Finance5 ITEMS · FROM €225
| FEATURE | HOURS | PRICE |
|---|---|---|
| Multi-currency checkout (Shopify Markets) | 8h | €600 |
| BNPL integration (Klarna/Clearpay) | 4h | €300 |
| Custom invoice / net terms (B2B) | 6h | €450 |
| Stripe / Mollie custom payment flow | 5h | €375 |
| Revolut Business integration | 3h | €225 |
Loyalty / Club / B2B5 ITEMS · FROM €600
| FEATURE | HOURS | PRICE |
|---|---|---|
| Member/club pricing + "You saved €X" tracker | 14h | €1,050 |
| Loyalty tiers, referrals, birthday rewards | 12h | €900 |
| B2B pack (VAT validation, price lists, net terms) | 20h | €1,500 |
| Affiliate / referral program | 8h | €600 |
| Wholesale portal (dedicated B2B storefront) | 10h | €750 |
Social & Shopping Feeds5 ITEMS · FROM €225
| FEATURE | HOURS | PRICE |
|---|---|---|
| Google Shopping feed + GMC setup | 6h | €450 |
| Meta / Instagram Shopping catalog | 4h | €300 |
| TikTok Shop integration | 8h | €600 |
| Pinterest catalog integration | 3h | €225 |
| Comparison shopping engines (Heureka, Ceneo, Idealo) | 5h | €375 |
Merchandising & Search4 ITEMS · FROM €300
| FEATURE | HOURS | PRICE |
|---|---|---|
| Advanced merchandising rules | 15h | €1,125 |
| Search upgrade (Algolia/Luigi's Box) | 16h | €1,200 |
| AI-powered recommendations (also bought, trending) | 6h | €450 |
| Custom collection sort & pinning logic | 4h | €300 |
SEO & Content5 ITEMS · FROM €300
| FEATURE | HOURS | PRICE |
|---|---|---|
| Technical SEO audit & remediation | 8h | €600 |
| Advanced schema markup (collections, events, recipes) | 5h | €375 |
| Hreflang audit & multilingual SEO fixes | 4h | €300 |
| Blog pack (templates + SEO structure) | 10h | €750 |
| Content migration (per 10 posts) | 6h | €450 |
Markets & Content3 ITEMS · FROM €450
| FEATURE | HOURS | PRICE |
|---|---|---|
| Internationalization pack (multi-language/currency, hreflang) | 18h | €1,350 |
| Store locator (multi-location/pickup) | 8h | €600 |
| Market-specific pricing rules | 6h | €450 |
Customer Experience6 ITEMS · FROM €225
| FEATURE | HOURS | PRICE |
|---|---|---|
| Size chart configurator | 4h | €300 |
| Virtual try-on / Shopify AR (3D models) | 6h | €450 |
| Recently viewed + comparison widget | 5h | €375 |
| Accessibility statement page + focus improvements | 3h | €225 |
| WCAG 2.1 AA compliance audit & remediation | 8h | €600 |
| Cookie preference center (advanced consent) | 4h | €300 |
Inventory & Operations5 ITEMS · FROM €300
| FEATURE | HOURS | PRICE |
|---|---|---|
| Multi-warehouse inventory management | 10h | €750 |
| Custom packing slip / order printer | 5h | €375 |
| Barcode / SKU management setup | 6h | €450 |
| Dropship supplier integration | 8h | €600 |
| Shopify Flow automations (tagging, fulfillment rules) | 4h | €300 |
Service & Support4 ITEMS · FROM €150
| FEATURE | HOURS | PRICE |
|---|---|---|
| Live chat/WhatsApp (incl. Chatbase) | 2h | €150 |
| RMA / returns portal | 14h | €1,050 |
| Help center / knowledge base | 6h | €450 |
| Customer account portal (order history, reorder) | 8h | €600 |
Reviews & UGC Pro4 ITEMS · FROM €300
| FEATURE | HOURS | PRICE |
|---|---|---|
| Photo/video reviews, advanced Q&A | 8h | €600 |
| Instagram/UGC galleries with product tagging | 8h | €600 |
| GMC Product Ratings feed | 6h | €450 |
| Trust badges & social proof widgets | 4h | €300 |
Ops & Messaging5 ITEMS · FROM €375
| FEATURE | HOURS | PRICE |
|---|---|---|
| Extended notifications (locker/store, packing) | 8h | €600 |
| SMS flows (shipping, review ask, win-back) | 8h | €600 |
| ERP/PIM integration (base, varies) | 30h | €2,250 |
| Custom webhook integrations | 5h | €375 |
| Zapier / Make automation setup | 12h | €900 |
Performance & Analytics Pro5 ITEMS · FROM €150
| FEATURE | HOURS | PRICE |
|---|---|---|
| AVIF pipeline, font optimization, critical CSS | 12h | €900 |
| Server-side tagging, custom GA4 events, BI dashboards | 2h | €150 |
| Core Web Vitals audit & remediation | 10h | €750 |
| Custom Looker Studio / GA4 dashboard | 5h | €375 |
| Cohort & LTV reporting setup | 6h | €450 |
Migration5 ITEMS · FROM €375
| FEATURE | HOURS | PRICE |
|---|---|---|
| Product data migration (per 500 SKUs) | 8h | €600 |
| Customer data migration (GDPR-compliant) | 6h | €450 |
| Order history migration | 5h | €375 |
| URL redirect mapping & 301 setup | 10h | €750 |
| Full platform migration audit (WooCommerce / Magento) | 12h | €900 |
Advanced Development5 ITEMS · FROM €450
| FEATURE | HOURS | PRICE |
|---|---|---|
| Custom Shopify app (basic, public API) | 30h | €2,250 |
| Headless / Hydrogen storefront (from) | 40h | €3,000 |
| Custom Liquid section builder | 10h | €750 |
| Third-party API integration (custom) | 8h | €600 |
| Theme performance deep-dive & refactor | 6h | €450 |
Pick the ones you need and the calculator adds them up: Shopify store cost calculator.
(03) FAQ
Frequently asked questions and answers.
Common questions about what things cost and what is included.
What does a Shopify Plus store cost?
A theme-based Shopify Plus build starts at €5,600. Mid-range custom builds run €20,000 to €50,000. Shopify's own Plus licence is billed separately by Shopify. Cost is driven by the number of unique templates, how much custom logic sits in the checkout, and how many markets launch at once.
Are these prices fixed, or estimates?
Scope and price are fixed before work starts. You approve both, and the number does not move mid-project unless you change the scope yourself. Every engagement begins with a free teardown, so the quote comes from what we actually find rather than from a template.
What is not included in a build price?
Shopify's platform fee, any third-party app subscriptions you choose to keep, photography, and paid media. Product copy and images are assumed to come from you; if we produce them, that is scoped separately. Thirty days of post-launch bug fixes are included in every build.
Do you work hourly?
Yes. Senior Shopify, Webflow and front-end development is €65/hour, and backend or full-stack work is €75/hour, with volume discounts from five hours a month. Hourly suits ongoing work and small changes; fixed-price suits a defined project.
What does an ad creative retainer include?
Creative retainers start at €3,200 a month on Core, €4,400 on Growth+ and €7,200 on Elite, chosen by ad spend rather than asset count. Every plan covers static ads, UGC video, B-roll and landing pages, plus the angles and hooks behind them, produced on a fixed monthly cadence.
Send us your store and your ads.
You get back what we would fix, what it would cost and in what order. Two working days, free.
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