Performance creative: static ads, UGC and the testing behind them

Performance creative is ad creative made to be tested rather than admired: static ads, UGC video, B-roll, landing pages and the angles and hooks behind them, produced on a cadence and judged on results. A traditional creative agency sells a campaign and a brand system. Conversion Design produces the assets and runs the testing programme, but does not buy media. You or your media buyer runs the budget; we make what goes into it.

Creative retainers start at €3,200 a month on Core, €4,400 on Growth and €7,200 on Elite. The plan is chosen by ad spend rather than by asset count: Core suits €5K–€15K a month, Growth €15K–€50K and Elite above that. Every plan is a fixed monthly output, briefed and tested as one programme rather than billed per asset, so the cost does not move with the number of variants a test turns out to need.

Our creative clients average 6.8x ROAS on Meta against a 2.0–3.0x DTC industry average, but that is an average across brands rather than a promise for yours. ROAS is a joint result: the creative, the offer, the price point and the media buying all move it, and we control the first of those. What we commit to is the cadence and the testing, measured against your own baseline from the month before we start.

Every plan includes static ads, UGC video, B-roll and landing pages, plus the strategy behind them: angle mining, hook engineering and format diversification. Core is €3,200 a month with 14-day delivery and one revision round. Growth is €4,400, drops delivery to 10 days and adds A/B testing, monthly strategy calls and competitor analysis. Elite is €7,200 with weekly delivery, a dedicated strategist, priority production and multi-language output.

A UGC platform sells you raw video. You write the brief, choose the angle, cut it for each placement and run the testing yourself. A retainer covers all of that: we brief and source the creators, direct them against an angle that has already been reasoned through, and edit what comes back into variants sized for every placement. Plans start at €3,200 a month, against roughly €100 to €400 per video on a platform.

Creative fatigue is what happens once your audience has seen an ad often enough to stop reacting: CPMs rise, click-through falls and CPA climbs while nothing about the product has changed. Meta needs fresh creative every 7 to 14 days and TikTok cycles faster, which is why most brands hit the wall between €20K and €50K a month in ad spend. The fix is cadence rather than one better ad — a fixed number of new angles into test every month.

The first batch is usually in market within two to three weeks, and reading it takes another one to two weeks of spend. The real compounding comes later: it is the second and third rounds, where winning angles get built on and losing ones get dropped, that move the blended number. Anyone promising a step change inside the first month is describing luck rather than a process.

Yes. The creative work is platform-independent — we produce ads for brands on WooCommerce, Magento, custom stacks and marketplaces, and the landing pages are built in Webflow rather than on your store, so nothing depends on which platform you sell from. Being on Shopify Plus only matters if you also want the store built by us, in which case the same senior team does both and the visual system carries from the ad through to checkout.