PERFORMANCE CREATIVE
Performance creative: static ads, UGC and the testing behind them
We produce the ad creative behind your campaigns: static ads, UGC video, B roll, and the landing pages behind them. We test new angles and hooks every month, then adapt the creative for the European markets you sell in. We make the creative. You or your media buyer runs them.
A monthly retainer producing conversion-tested static ads, UGC video, B-roll and landing pages. Plans from €3,200/month.
6.8x
Average ROAS across clients
Our creative clients average 6.8x ROAS on Meta, significantly above the 2.0–3.0x DTC industry average.
10,000+
Ad creatives produced
Across more than 200 DTC brands in supplements, apparel, beauty, fitness, food and pet products. Cross-brand insights inform every concept.
200+
DTC brands served
We have worked with more than 200 DTC and ecommerce brands, across 30 European markets.
From €3,200/mo
Plans start at
Core €3,200, Growth €4,400 or Elite €7,200. Every plan covers static ads, UGC, B-roll and landing pages; the plan sets the volume and how fast it ships.
(01) OVERVIEW
Why DTC brands hire an ad creative agency
Most DTC brands eventually hit a point where their ad creative starts limiting growth. Freelancers can produce inconsistent volume without a clear strategy. UGC platforms give you raw content, but the work of finding the right hooks, testing different concepts and building a creative strategy is still left to you. In house teams can be expensive and often have limited experience outside your own brand.
Our creative retainer brings all of this together. We produce a consistent flow of conversion focused ad creatives, built around a clear strategy and informed by what is actually working.
One of the biggest challenges in DTC is creative fatigue. When the same creatives run for too long, performance starts to drop. CPMs can rise, CTRs can fall and CPAs can increase. Keeping a consistent pipeline of fresh creative gives you more opportunities to find what works and keep performance moving.
What separates us from generic ad creative agencies is the methodology. Every concept goes through angle mining, hook engineering, format diversification and ongoing A/B testing. For brands also using our Shopify Plus services, the same senior team produces the store and the ad creatives, keeping the visual experience consistent from the ad through to the store and checkout. This helps improve both ROAS and conversion rate.
(02) THE WORK
Creative we shipped last quarter.
Static ads from live campaigns. The UGC and B roll that run alongside them come from the same monthly batch.
(03) ROI CALCULATOR
CRO revenue estimator.
Model what a conversion rate lift is worth on your current traffic before you talk to us.
Inputs
Result
+€1.1M
Additional revenue per year
(04) FEATURES
What a creative retainer produces every month
Static ads
Single-image ad creatives for Meta, TikTok, Instagram and Pinterest, designed for rapid hook and angle testing.
- //Benefit-first messaging and strategic social proof
- //Platform-optimised sizes 1080×1080, 1080×1350, 1200×628
- //Up to 200 variants a month on Growth
UGC video packs
Five unique scripted angles produced with professional UGC creators on a conversion-tested hook framework.
- //Delivered in 9:16, 1:1 and 16:9
- //Ready for Meta, TikTok, Instagram and YouTube
- //UGC outperforms branded content by 5x on TikTok
B-roll and AI video
Short cut of 10 to 20 seconds for hooks plus a long version of 40 to 60 seconds for full storytelling.
- //Bridges Static Ads and full UGC
- //Performs on Meta carousel, Reels and TikTok In-Feed
- //Built on our hook engineering framework
Landing page packs
Five angle variations designed, copywritten and developed in Webflow to receive Meta and TikTok ad traffic.
- //Mobile-first and built to load fast
- //A/B test ready out of the box
- //Conversion-designed pages convert at 5–12%
Conversion creative strategy
Strategy is not an add-on. It is the foundation of every creative: angle mining, hook engineering, format diversification and iteration velocity.
- //Analyse your ads, competitors and reviews
- //Multiple hook variations per concept
- //Performance feedback loops every cycle
What we have learned across 200 brands
Every concept is informed by performance data across supplements, apparel, beauty, fitness, food and pet products.
- //Insights single brands cannot access
- //What works in one vertical translates with adjustments
- //This is what compounds ROAS to 6.8x average
A/B testing infrastructure (Growth and Elite)
Every concept is tested against control creatives, statistically validated and iterated based on results.
- //Winning hooks scale across the next batch
- //Losing angles replaced with new variations
- //Compounds ROAS over 90+ days
Visual continuity with Shopify Plus stores
For brands using us for both the store and the creative, the same senior team handles both.
- //Same visual system from ad to checkout
- //Stronger conversion across the full funnel
- //20–40% better paid campaign performance
Static ads for Meta, TikTok and Instagram
Static ads do the volume work in a testing programme. They are cheap to produce, fast to iterate, and on a cold audience a well-built image ad often beats video outright, so a month's testing runs on statics and the winners get made into video, not the other way round.
Every static is built per placement rather than resized from one master: 9:16 for stories and Reels, 1:1 for feed, 16:9 where it is needed. Claims, proof and design language match the landing page behind them, so nothing resets when someone clicks.
Static ads are included in every creative retainer. They are also the fastest thing to start with if you want to test the working relationship before committing to video production.
UGC ads and creator video
UGC ads are filmed by real people, with different angles and variations created for testing. We source the right creators, brief them around each angle, and turn the footage into different ad variations for each placement.
We match creators to the market and language the ad will run in. This means we can create UGC for several European markets instead of taking one English video and simply adding subtitles.
If you are a creator looking for brand work, this is not the page for that, we brief creators from our own side. This section is for brands and agencies buying the finished ads.
(05) PROCESS
How the creative programme runs
01
Brief and strategy alignment
You submit your campaign brief, or we help you create one. We align on angles, hooks, messaging priorities, target platforms and ROAS targets. For new clients we audit existing ad performance, competitor creatives and customer review data to identify the highest-potential angles to test first. No generic templates, no recycled concepts.
02
Angle mining and hook engineering
We analyse existing ads, competitor creatives and customer reviews to identify the highest-potential messaging angles. For every concept we engineer multiple hook variations, because the first three seconds determine 80% of ad performance. Output is a creative testing roadmap mapped to your ad spend and ROAS targets.
03
Production
Designers, video editors, copywriters and UGC coordinators work in parallel. Statics designed in platform-optimised sizes, UGC packs produced with vetted creators, B-Roll with short and long cuts, landing pages designed and developed in Webflow. Production cycle is 14 days on Core, 10 days on Growth, weekly on Elite.
04
Review and revisions
You review deliverables in a shared workspace and request revisions. Core includes one revision round, Growth and Elite include up to two. Revisions are prioritised ahead of new production. Direct Slack channel access, no support tickets and no project management overhead.
05
Launch and performance feedback loop
Assets are delivered in platform-ready formats. After launch we review CTR, CPA, ROAS and watch-through rates, then adjust the next batch. Winning hooks and angles scale, losing angles get replaced. This loop is what compounds ROAS to 6.8x average over 90+ days.
(06) PRICING
Performance creative pricing and plans
Plans start at €3,200 a month on Core and scale to €7,200 on Elite, based on ad spend, creative volume and delivery cadence.
| PLAN | PRICE | AD SPEND FIT | WHAT YOU GET | ALSO INCLUDED |
|---|---|---|---|---|
| Core | €3,200/month | €5K–€15K/month | 14-day delivery, 1 revision round | Static Ads, UGC, B-Roll, Landing Pages, creative strategy, onboarding call |
| Growth | €4,400/month | €15K–€50K/month | 10-day delivery, A/B testing | Everything in Core plus monthly strategy calls, competitor analysis, same-day support |
| Elite | €7,200/month | €50K+/month | Weekly delivery, dedicated strategist | Everything in Growth plus bi-weekly strategy calls, CEO-led account, priority production, multi-language |
(07) TESTIMONIALS
What DTC brands say about the creative work
Trusted by 200+ DTC and ecommerce brands, across 30 European markets.
““We used Conversion Design for both a Shopify Plus store redesign and a creative retainer. Having the store design and the ad creatives handled by the same team was the biggest advantage. The landing pages were designed alongside the creatives, so the visual continuity from ad to checkout was seamless.””
““We hired Conversion Design for their creative retainer for Meta and TikTok ad production and the results exceeded expectations. They produced Static Ads, UGC Videos and B-Roll that consistently outperformed our previous creatives in click-through and conversion rate on Meta. The structured creative testing process is what sets them apart.””
““Conversion Design runs our Growth retainer. Bi-weekly performance reports, same-day support and a creative testing roadmap that evolves month to month. Our Meta creatives went from one-off briefs to a systematic programme testing hooks, angles and formats. The lift in ROAS was significant and measurable within the first 90 days.””
(08) COMPARISON
A creative retainer vs freelancers vs UGC platforms vs an in-house team
| FACTOR | FREELANCERS | UGC PLATFORMS | OUR RETAINER | IN-HOUSE TEAM |
|---|---|---|---|---|
| Monthly cost | €1K–€5K variable | €500–€3K per video | €3.2K–€7.2K fixed | €8K–€25K+/month |
| Creative volume | 5–15 a month | 4–10 videos | 20–100+ a month | 15–40 a month |
| Strategy included | Rarely | Never | Always built in | If hired separately |
| Hook engineering | Variable | None | Built on more than 10,000 creatives | Internal development |
| A/B testing infrastructure | None | None | Included in Growth and Elite | Custom build required |
| Cross-brand insights | Limited | None | More than 200 DTC brands | Single brand only |
| Asset diversity | Usually one format | UGC only | Static, UGC, B-Roll, Landing Pages | Depends on team |
| Visual continuity with the store | Manual coordination | None | Same team option available | Possible with in-house dev |
| Average ROAS achieved | 2.0–3.0x | 2.5–3.5x | 6.8x | 3.5–5.0x with a great hire |
| Best for | Under €10K/mo ad spend | UGC-only campaigns | €5K–€100K+/mo ad spend | €100K+/mo if you can hire |
(09) START
Ready to get more conversions from your ad creative?
Send us your store and the last 90 days of creative. We review what is running, identify the angles and formats worth testing next, and scope a retainer tailored to your brand. You get a roadmap and a fixed price back within two working days, before we ever get on a call.
(10) FAQ
Frequently asked questions and answers.
Frequently asked questions about performance creative, retainers and UGC
What is performance creative?
Performance creative is ad creative made to be tested rather than admired: static ads, UGC video, B-roll, landing pages and the angles and hooks behind them, produced on a cadence and judged on results. A traditional creative agency sells a campaign and a brand system. Conversion Design produces the assets and runs the testing programme, but does not buy media. You or your media buyer runs the budget; we make what goes into it.
How much does a creative retainer cost?
Creative retainers start at €3,200 a month on Core, €4,400 on Growth and €7,200 on Elite. The plan is chosen by ad spend rather than by asset count: Core suits €5K–€15K a month, Growth €15K–€50K and Elite above that. Every plan is a fixed monthly output, briefed and tested as one programme rather than billed per asset, so the cost does not move with the number of variants a test turns out to need.
What ROAS can I expect from better ad creative?
Our creative clients average 6.8x ROAS on Meta against a 2.0–3.0x DTC industry average, but that is an average across brands rather than a promise for yours. ROAS is a joint result: the creative, the offer, the price point and the media buying all move it, and we control the first of those. What we commit to is the cadence and the testing, measured against your own baseline from the month before we start.
What is included in each creative retainer plan?
Every plan includes static ads, UGC video, B-roll and landing pages, plus the strategy behind them: angle mining, hook engineering and format diversification. Core is €3,200 a month with 14-day delivery and one revision round. Growth is €4,400, drops delivery to 10 days and adds A/B testing, monthly strategy calls and competitor analysis. Elite is €7,200 with weekly delivery, a dedicated strategist, priority production and multi-language output.
How is a creative retainer different from a UGC platform?
A UGC platform sells you raw video. You write the brief, choose the angle, cut it for each placement and run the testing yourself. A retainer covers all of that: we brief and source the creators, direct them against an angle that has already been reasoned through, and edit what comes back into variants sized for every placement. Plans start at €3,200 a month, against roughly €100 to €400 per video on a platform.
What is creative fatigue, and how do you deal with it?
Creative fatigue is what happens once your audience has seen an ad often enough to stop reacting: CPMs rise, click-through falls and CPA climbs while nothing about the product has changed. Meta needs fresh creative every 7 to 14 days and TikTok cycles faster, which is why most brands hit the wall between €20K and €50K a month in ad spend. The fix is cadence rather than one better ad, a fixed number of new angles into test every month.
How fast does new ad creative change results?
The first batch is usually in market within two to three weeks, and reading it takes another one to two weeks of spend. The real compounding comes later: it is the second and third rounds, where winning angles get built on and losing ones get dropped, that move the blended number. Anyone promising a step change inside the first month is describing luck rather than a process.
Do you work with brands that are not on Shopify?
Yes. The creative work is platform-independent, we produce ads for brands on WooCommerce, Magento, custom stacks and marketplaces, and the landing pages are built in Webflow rather than on your store, so nothing depends on which platform you sell from. Being on Shopify Plus only matters if you also want the store built by us, in which case the same senior team does both and the visual system carries from the ad through to checkout.
(11) RELATED SERVICES
Services that pair with performance creative
Static ads
The fastest, cheapest part of a testing programme, and where a month's angles get found. Included in every retainer.
Learn more →Video production and B-roll
Ads cut from footage you already have, plus material we source where yours runs out.
Learn more →Ad creative & UGC pricing calculator
Allocate a monthly retainer budget across static ads, B-roll, UGC and landing pages, and see exactly what each plan produces.
Learn more →Shopify Plus Design & Development
Conversion-designed Shopify Plus stores from €5,600. The same team that produces your creatives also builds your store, for visual continuity from ad to checkout.
Learn more →