WHITE LABEL SHOPIFY DEVELOPMENT
White label Shopify and web development for agencies
You sell the project. We build it under your name. Conversion Design works behind the scenes for design studios, marketing agencies, and consultancies that win Shopify work they do not want to staff themselves. We handle custom Shopify Plus builds, migrations, theme development, and ongoing CRO, following your brief and timeline. You stay client facing. We handle the development.
With 200+ Shopify stores shipped and years of experience working behind the scenes for agencies, we know how to deliver Shopify work under your brand without adding another layer between you and your client.
From €5,600
White Label Build
The same build we sell direct, at agency terms. You set the retail price; we quote you the trade one.
90+
PageSpeed, Guaranteed
Every store ships at 90+ on mobile or we keep optimising at no extra cost. Your client sees your name on a fast store.
48h
Quote Turnaround
Send the brief, get scope and a fixed number back in two working days. No discovery call needed to price a build.
100%
Under Your Name
We do not appear anywhere: not in the code comments, not in the footer, not in the handover docs.
(01) OVERVIEW
Grow your Shopify work without growing your team
Take on more Shopify projects without hiring more staff. White label development gives your agency the capacity to deliver Shopify work while you keep the client relationship, strategy, and margin.
You provide the brief and stay in control of the client. The development is delivered under your name, within your process and to your deadlines. Your client does not need to know there is another team involved.
Cover the full range of Shopify work, from standard Shopify and Shopify Plus stores to theme development, headless builds, migrations, custom Shopify apps, and ongoing CRO.
(02) FEATURES
What a white label engagement covers
Custom Shopify Plus builds
Pixel-accurate implementation of your designs, or full design and build if you only have the brief. No premium themes.
Shopify migrations
WooCommerce, Magento, Odoo and custom platforms — including the redirect mapping that keeps your client's rankings intact.
Headless and custom front-ends
React, Next.js, Hydrogen and Webflow front-ends on Shopify, when a theme cannot do what the brief asks.
Theme development and customisation
Existing theme extended, rebuilt or replaced, with clean Liquid your next developer can read.
Ongoing CRO and A/B testing
Retainer work after launch, so the store you delivered keeps improving and you keep billing.
Your process, your tools
We work in your Slack, your Jira, your Figma, at whatever visibility you want — silent delivery, or a named developer your team treats as staff.
(03) PROCESS
How a white label project runs
01
Brief and fixed quote
You send the brief — designs, scope, deadline. We come back within 48 hours with a fixed scope, a fixed price and a delivery date. No hourly estimates that drift.
02
Build against your designs
We implement in your process, at whatever visibility you want: silent delivery, or a named developer in your Slack who your team treats as staff.
03
QA and handover
Cross-browser and device QA, PageSpeed above 90 on mobile, and handover documentation written in your voice for your client.
04
Post-launch support
Thirty days of bug fixes included. After that, an optional retainer for CRO, maintenance or the next phase — billed to you, at trade rates.
(04) PRICING
White label pricing
| ENGAGEMENT | INVESTMENT | TIMELINE | BEST FOR |
|---|---|---|---|
| Theme-based build | From €5,600 | 6–8 weeks | Agencies taking their first Shopify project |
| Custom Plus build | €20,000–€50,000 | 10–16 weeks | Complex catalogues, B2B, multi-market |
| Headless build | From €30,000 | 4–6 months | Custom front-ends and composable stacks |
| Ongoing development | From €500/mo | Monthly | Post-launch CRO, maintenance, phase two |
Trade prices. What you charge your client on top is yours. Scope and price are fixed before work starts, so your own quote cannot be undermined by a mid-project change.
(05) COMPARISON
White label partner vs freelancer vs hiring in
| FACTOR | CONVERSION DESIGN | A FREELANCER | HIRING IN |
|---|---|---|---|
| Availability | A team, not one person — nobody disappears mid-project | One freelancer, one calendar | 3–6 months to hire |
| Price certainty | Fixed scope, fixed price, quoted in 48 hours | Hourly, and estimates drift | Salary regardless of pipeline |
| Quality floor | 90+ PageSpeed guaranteed, 200+ stores shipped | Depends entirely on the individual | Depends on who you find |
| Confidentiality | Fully under your name, we never contact your client | Varies | N/A |
| Scaling up | Take three Shopify projects at once | One at a time | One developer's capacity |
(06) START
Send us a brief.
Designs, scope, deadline — we come back in 48 hours with a fixed price and a date. No discovery call needed to get a number.
(07) ANSWERS
Answers.
Frequently asked questions about white label Shopify development
How does white label Shopify development work?
–+
You sell and manage the client; we build. Conversion Design works to your brief under your brand, so the store is delivered as your agency's work. We do not contact your client, appear in the code, or sit in the footer. You get a fixed quote within 48 hours of the brief, and you set whatever retail price you like on top of our trade price.
Will my client know you exist?
–+
Only if you tell them. Everything ships under your name — code, documentation, handover. Some agencies prefer a named developer from our team to join their Slack and be treated as staff on client calls; others want silent delivery. Both work.
What does a white label Shopify build cost?
–+
Theme-based white label builds start at €5,600, custom Plus builds run €20,000 to €50,000, and headless builds start at €30,000. Those are trade prices — what you charge your client on top is yours. Scope and price are fixed before work starts, so your own quote cannot be undermined by a mid-project change.
Do you work with our designs, or do you design too?
–+
Both. Most agencies send finished Figma files and we implement them exactly. If you have won the project on strategy and have no design capacity, we design and build — still under your name.
Can you take over a project another developer started?
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Yes, though we audit the existing code first and quote from what we find. A half-built Shopify theme with unclear Liquid sometimes costs more to finish than to rebuild, and we will tell you which one it is before you commit.
What happens after launch?
–+
Thirty days of bug fixes are included. After that you can take an ongoing retainer for CRO, maintenance or the next phase, billed to you at trade rates so you keep the margin on the relationship.
(08) RELATED SERVICES