Conversion Design is a Shopify Plus agency that combines custom store design and development with in-house performance creative production, Static Ads, UGC Videos, B-Roll, and Landing Pages. We're one of the few Shopify agencies where the same team that builds your conversion-optimized store also produces the ad creatives that drive traffic to it. Across 200+ DTC and ecommerce brands, this integrated approach delivers 25%+ conversion rate improvements on store redesigns and 6.8x average ROAS on performance creative.
What Is a Shopify Plus Agency?
A Shopify Plus agency is a design and development company that specializes in building ecommerce stores on Shopify's enterprise platform, Shopify Plus. Shopify Plus starts at $2,300/month and offers checkout customization, unlimited staff accounts, Shopify Functions, B2B wholesale, and higher API rate limits.
Not every Shopify agency is a Shopify Plus agency. The distinction matters because Shopify Plus unlocks Checkout Extensibility, Shopify Functions, and enterprise-grade infrastructure that standard Shopify doesn't offer. When you're doing $500K+ in annual revenue, these capabilities become critical for growth.
Why Choose a Conversion-Focused Shopify Plus Agency?
Most Shopify Plus agencies design stores that look great but convert at the industry average of 1.4%. Conversion Design builds stores using our conversion design methodology, and measures the conversion rate before and after, every product page, checkout flow, and post-purchase experience is optimized for revenue from day one.
What makes us different as a Shopify Plus agency is the integration between store development and ad creative production. When the same team builds your Shopify store and your Meta/TikTok ad creatives, you get visual continuity from ad to store to checkout, and that continuity directly improves conversion rates. No handoffs between agencies. No brand inconsistency. One team, one conversion design process.
We're not a 500-person agency that does everything. We're a focused Shopify Plus agency and performance creative production house that does two things exceptionally well: building conversion-designed Shopify stores and producing conversion-tested ad creatives for DTC ecommerce brands.
Shopify Plus Agency Services
Custom Shopify Plus Store Design & Development
From custom theme design to fully headless Shopify Plus builds. Every store is conversion-designed from pixel one, mobile-first UX, sub-1.2-second load times, 90+ mobile PageSpeed, and our CRO process built into every product page and checkout flow. Projects from €5,600.
Performance Creative Production
Monthly ad creative retainer producing Static Ads, UGC Videos, B-Roll, and conversion-designed Landing Pages for Meta and TikTok. Every creative is built on our Conversion Creative Strategy, benefit-first messaging, hook engineering, and A/B testing across 10,000+ creatives. Plans from €3,200/month.
Ecommerce CRO & Conversion Optimization
Our CRO process is built into every Shopify store we deliver, not added as an afterthought. Conversion-focused product page design, checkout optimization, social proof placement, mobile-first UX, and ongoing A/B testing. Conversion rate measured before and after, against the 1.4% industry average.
Platform Migrations to Shopify Plus
Full migration from WooCommerce, Magento, or BigCommerce to Shopify Plus. Data migration, 301 redirect mapping, SEO preservation, and zero-downtime launch. Every migration includes a conversion-designed new store, not just a data transfer.
Webflow Sites & High-Converting Landing Pages
Campaign landing pages and brand sites built on Webflow, matched to your Shopify store visual system. Conversion-designed for paid traffic from Meta and TikTok. Mobile-first, fast-loading, A/B test ready. From €65/hour.
Shopify Maintenance & Ongoing Development
Keep your Shopify Plus store secure, fast, and conversion-optimized. App updates, security monitoring, PageSpeed above 90/100, and priority bug fixes. Includes ongoing CRO testing and hourly development access. From €500/month.
The Conversion Design CRO Process for Shopify Plus
1. Conversion Audit & Research
We analyze your current store conversion data, heatmaps, session recordings, and checkout funnel to identify the highest-impact ecommerce CRO opportunities. Every opportunity is prioritized by estimated revenue impact, not guesswork.
2. Conversion-Focused Design
Every page is designed using our conversion design methodology: benefit-first page hierarchy, strategic social proof placement above the fold, friction-free forms and checkout, mobile-first UX (70%+ of DTC traffic is mobile), and fast-loading architecture targeting sub-1.2-second load times.
3. Shopify Plus Development & Speed Optimization
Your Shopify Plus store is built for performance: 90+ mobile PageSpeed, clean code architecture, and optimized image pipelines. We don't rely on bloated apps, we custom-build what your store needs.
4. Launch, Conversion Testing & Iteration
After launch, we run A/B tests on key pages, product pages, collection pages, cart, and checkout, to validate and compound conversion improvements over time. Every test is measured against revenue and conversion rate, not vanity metrics.
Shopify Plus Agency Pricing
How much does working with a Shopify Plus agency cost? At Conversion Design, Shopify Plus projects are scoped as fixed-price engagements after a free discovery session with a senior CRO consultant.
| Service | Starting Price |
|---|---|
| Custom Shopify Plus Store Design & Development | From €5,600 |
| Creative retainer (static ads, UGC, B-roll, landing pages) | From €3,200/month |
| Platform Migration (WooCommerce, Magento, BigCommerce) | From €8,600 |
| Webflow Landing Pages & Brand Sites | From €65/hour |
| Shopify Maintenance & Ongoing Development | From €500/month |
| Hourly Design & Development | From €65/hour |
Most DTC brands invest €5,600–€50,000 in their initial Shopify Plus build and €3,200–€7,200/month for performance creative. The combination of a conversion-designed store and conversion-tested ad creatives typically delivers 14x ROI in year one.
Conversion Design vs Other Shopify Plus Agencies
| Factor | Generic Agency | Conversion Design | Freelancer |
|---|---|---|---|
| Design approach | Aesthetics-first | Conversion design methodology | Varies |
| Ecommerce CRO built in | Rarely | Built into every page | Almost never |
| Ad creative production | Not offered | In-house retainer | Not offered |
| PageSpeed scores | 60–85 typical | 90+ on mobile on every build | Varies |
| Typical conversion rate | 1.0–1.8% | Measured before and after | Varies |
| Average ROAS | N/A | 6.8x across 200+ brands | N/A |